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The differences between marketing managers, global marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a marketing lead. Additionally, a marketing manager, global marketing has an average salary of $109,910, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Manager, Global Marketing | Marketing Lead | |
| Yearly salary | $109,910 | $104,664 |
| Hourly rate | $52.84 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing managers, global marketing and marketing leads have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Marketing Lead | |
| Average salary | $109,910 | $104,664 |
| Salary range | Between $80,000 And $149,000 | Between $74,000 And $146,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager, global marketing and a marketing lead in terms of educational background:
| Marketing Manager, Global Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and marketing leads' demographics:
| Marketing Manager, Global Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |