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The differences between marketing managers, global marketing and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a marketing manager/project manager. Additionally, a marketing manager, global marketing has an average salary of $109,910, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Marketing Manager, Global Marketing | Marketing Manager/Project Manager | |
| Yearly salary | $109,910 | $78,368 |
| Hourly rate | $52.84 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Marketing managers, global marketing and marketing manager/project managers have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Marketing Manager/Project Manager | |
| Average salary | $109,910 | $78,368 |
| Salary range | Between $80,000 And $149,000 | Between $56,000 And $109,000 |
| Highest paying City | Seattle, WA | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager, global marketing and a marketing manager/project manager in terms of educational background:
| Marketing Manager, Global Marketing | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and marketing manager/project managers' demographics:
| Marketing Manager, Global Marketing | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |