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The differences between marketing managers, global marketing and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a regional marketing manager. Additionally, a marketing manager, global marketing has an average salary of $109,910, which is higher than the $85,217 average annual salary of a regional marketing manager.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Marketing Manager, Global Marketing | Regional Marketing Manager | |
| Yearly salary | $109,910 | $85,217 |
| Hourly rate | $52.84 | $40.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Marketing managers, global marketing and regional marketing managers have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Regional Marketing Manager | |
| Average salary | $109,910 | $85,217 |
| Salary range | Between $80,000 And $149,000 | Between $62,000 And $116,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | AbbVie |
| Best paying industry | Technology | Construction |
There are a few differences between a marketing manager, global marketing and a regional marketing manager in terms of educational background:
| Marketing Manager, Global Marketing | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and regional marketing managers' demographics:
| Marketing Manager, Global Marketing | Regional Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |