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The differences between marketing managers, global marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, global marketing and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $109,910 average annual salary of a marketing manager, global marketing.
The top three skills for a marketing manager, global marketing include digital marketing, project management and integrated marketing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Marketing Manager, Global Marketing | Senior Product Marketing Manager | |
| Yearly salary | $109,910 | $128,471 |
| Hourly rate | $52.84 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,349 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Marketing managers, global marketing and senior product marketing managers have different pay scales, as shown below.
| Marketing Manager, Global Marketing | Senior Product Marketing Manager | |
| Average salary | $109,910 | $128,471 |
| Salary range | Between $80,000 And $149,000 | Between $97,000 And $168,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager, global marketing and a senior product marketing manager in terms of educational background:
| Marketing Manager, Global Marketing | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers, global marketing' and senior product marketing managers' demographics:
| Marketing Manager, Global Marketing | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |