Marketing production manager vs brand manager

The differences between marketing production managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing production manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $84,179 average annual salary of a marketing production manager.

The top three skills for a marketing production manager include digital marketing, email marketing and integrated marketing. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Marketing production manager vs brand manager overview

	Marketing Production Manager	Brand Manager
Yearly salary	$84,179	$97,789
Hourly rate	$40.47	$47.01
Growth rate	10%	10%
Number of jobs	163,660	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a marketing production manager do?

A marketing production manager oversees a marketing department within an organization that produces websites, newspaper ads, television ads, radio messages or any other forms of media. The responsibilities of a marketing production manager include communicating the product's value to the potential market, training the sales staff, developing new marketing tools and campaigns, participating in the budgeting discussion for the marketing department, and assessing projects and resource requirements.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Marketing production manager vs brand manager salary

Marketing production managers and brand managers have different pay scales, as shown below.

	Marketing Production Manager	Brand Manager
Average salary	$84,179	$97,789
Salary range	Between $67,000 And $104,000	Between $72,000 And $131,000
Highest paying City	-	Parsippany-Troy Hills, NJ
Highest paying state	-	Rhode Island
Best paying company	-	Meta
Best paying industry	-	Manufacturing

Differences between marketing production manager and brand manager education

There are a few differences between a marketing production manager and a brand manager in terms of educational background:

	Marketing Production Manager	Brand Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing production manager vs brand manager demographics

Here are the differences between marketing production managers' and brand managers' demographics:

	Marketing Production Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 51.8% Female, 48.2%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing production manager and brand manager duties and responsibilities

Marketing production manager example responsibilities.

Create timelines for all assign work and manage from initial concept and copywriting stages to the finished piece.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
Create Internet mass mailers using HTML coding.
Produce emails from conception/design to HTML coding and deploy with through DoubleClick.
Serve as liaison and point of contact during external events at YouTube Los Angeles!
Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Marketing production manager vs brand manager skills

Common marketing production manager skills

Digital Marketing, 22%
Email Marketing, 14%
Integrated Marketing, 11%
Print Production, 7%
Vendor Relationships, 7%
Production Process, 3%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Marketing Production Manager
Marketing Production Manager vs Brand Manager

Updated January 8, 2025

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