Marketing production manager vs marketing director

The differences between marketing production managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing production manager and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $84,179 average annual salary of a marketing production manager.

The top three skills for a marketing production manager include digital marketing, email marketing and integrated marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Marketing production manager vs marketing director overview

	Marketing Production Manager	Marketing Director
Yearly salary	$84,179	$114,906
Hourly rate	$40.47	$55.24
Growth rate	10%	10%
Number of jobs	163,660	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a marketing production manager do?

A marketing production manager oversees a marketing department within an organization that produces websites, newspaper ads, television ads, radio messages or any other forms of media. The responsibilities of a marketing production manager include communicating the product's value to the potential market, training the sales staff, developing new marketing tools and campaigns, participating in the budgeting discussion for the marketing department, and assessing projects and resource requirements.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Marketing production manager vs marketing director salary

Marketing production managers and marketing directors have different pay scales, as shown below.

	Marketing Production Manager	Marketing Director
Average salary	$84,179	$114,906
Salary range	Between $67,000 And $104,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between marketing production manager and marketing director education

There are a few differences between a marketing production manager and a marketing director in terms of educational background:

	Marketing Production Manager	Marketing Director
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing production manager vs marketing director demographics

Here are the differences between marketing production managers' and marketing directors' demographics:

	Marketing Production Manager	Marketing Director
Average age	39	39
Gender ratio	Male, 51.8% Female, 48.2%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing production manager and marketing director duties and responsibilities

Marketing production manager example responsibilities.

Create timelines for all assign work and manage from initial concept and copywriting stages to the finished piece.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
Create Internet mass mailers using HTML coding.
Produce emails from conception/design to HTML coding and deploy with through DoubleClick.
Serve as liaison and point of contact during external events at YouTube Los Angeles!
Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Marketing production manager vs marketing director skills

Common marketing production manager skills

Digital Marketing, 22%
Email Marketing, 14%
Integrated Marketing, 11%
Print Production, 7%
Vendor Relationships, 7%
Production Process, 3%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Marketing Production Manager
Marketing Production Manager vs Marketing Director

Updated January 8, 2025

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