Marketing production manager vs merchandising manager

The differences between marketing production managers and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing production manager and a merchandising manager. Additionally, a merchandising manager has an average salary of $86,346, which is higher than the $84,179 average annual salary of a marketing production manager.

The top three skills for a marketing production manager include digital marketing, email marketing and integrated marketing. The most important skills for a merchandising manager are sales floor, POS, and apparel.

Marketing production manager vs merchandising manager overview

	Marketing Production Manager	Merchandising Manager
Yearly salary	$84,179	$86,346
Hourly rate	$40.47	$41.51
Growth rate	10%	10%
Number of jobs	163,660	268,577
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 65%
Average age	39	39
Years of experience	10	10

What does a marketing production manager do?

A marketing production manager oversees a marketing department within an organization that produces websites, newspaper ads, television ads, radio messages or any other forms of media. The responsibilities of a marketing production manager include communicating the product's value to the potential market, training the sales staff, developing new marketing tools and campaigns, participating in the budgeting discussion for the marketing department, and assessing projects and resource requirements.

What does a merchandising manager do?

A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.

Marketing production manager vs merchandising manager salary

Marketing production managers and merchandising managers have different pay scales, as shown below.

	Marketing Production Manager	Merchandising Manager
Average salary	$84,179	$86,346
Salary range	Between $67,000 And $104,000	Between $64,000 And $116,000
Highest paying City	-	Woonsocket, RI
Highest paying state	-	Rhode Island
Best paying company	-	Roku
Best paying industry	-	Retail

Differences between marketing production manager and merchandising manager education

There are a few differences between a marketing production manager and a merchandising manager in terms of educational background:

	Marketing Production Manager	Merchandising Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 65%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing production manager vs merchandising manager demographics

Here are the differences between marketing production managers' and merchandising managers' demographics:

	Marketing Production Manager	Merchandising Manager
Average age	39	39
Gender ratio	Male, 51.8% Female, 48.2%	Male, 47.7% Female, 52.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing production manager and merchandising manager duties and responsibilities

Marketing production manager example responsibilities.

Create timelines for all assign work and manage from initial concept and copywriting stages to the finished piece.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
Create Internet mass mailers using HTML coding.
Produce emails from conception/design to HTML coding and deploy with through DoubleClick.
Serve as liaison and point of contact during external events at YouTube Los Angeles!
Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.

Merchandising manager example responsibilities.

Manage and plan ROI, CPC and bid management on external online shopping sites.
Manage hardware, plumbing, kitchen and bath, kitchen design, and night operations.
Create all marketing materials (paper/media), organize logistics of readings, manage financials.
Manage merchandising for lumber, building materials, paint, hardware, plumbing, electrical, and the garden department.
Lead website development committee, including RFP development, ROI analysis, marketing, brand-enhancement strategies, and back-end integration solutions.
Manage creative development and production of indirect channel POS fixtures creating brand consistency

Marketing production manager vs merchandising manager skills

Common marketing production manager skills

Digital Marketing, 22%
Email Marketing, 14%
Integrated Marketing, 11%
Print Production, 7%
Vendor Relationships, 7%
Production Process, 3%

Common merchandising manager skills

Sales Floor, 10%
POS, 9%
Apparel, 7%
Pallets, 6%
Merchandise Presentation, 5%
Drive Sales, 5%

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Marketing Production Manager
Marketing Production Manager vs Merchandising Manager

Updated January 8, 2025

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