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The differences between marketing & public relations managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Marketing & Public Relations Manager | Marketing Communications Manager | |
| Yearly salary | $83,461 | $84,146 |
| Hourly rate | $40.13 | $40.45 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Marketing & public relations managers and marketing communications managers have different pay scales, as shown below.
| Marketing & Public Relations Manager | Marketing Communications Manager | |
| Average salary | $83,461 | $84,146 |
| Salary range | Between $60,000 And $114,000 | Between $60,000 And $117,000 |
| Highest paying City | Napa, CA | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Millennium Physician Group | Boston Consulting Group |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a marketing & public relations manager and a marketing communications manager in terms of educational background:
| Marketing & Public Relations Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and marketing communications managers' demographics:
| Marketing & Public Relations Manager | Marketing Communications Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |