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The differences between marketing & public relations managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming a marketing program manager takes usually requires 8-10 years. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Marketing & Public Relations Manager | Marketing Program Manager | |
| Yearly salary | $83,461 | $86,807 |
| Hourly rate | $40.13 | $41.73 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Marketing & public relations managers and marketing program managers have different pay scales, as shown below.
| Marketing & Public Relations Manager | Marketing Program Manager | |
| Average salary | $83,461 | $86,807 |
| Salary range | Between $60,000 And $114,000 | Between $64,000 And $116,000 |
| Highest paying City | Napa, CA | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Millennium Physician Group | Meta |
| Best paying industry | Manufacturing | Transportation |
There are a few differences between a marketing & public relations manager and a marketing program manager in terms of educational background:
| Marketing & Public Relations Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and marketing program managers' demographics:
| Marketing & Public Relations Manager | Marketing Program Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |