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The differences between marketing & public relations managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming a senior manager of marketing takes usually requires 8-10 years. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Marketing & Public Relations Manager | Senior Manager Of Marketing | |
| Yearly salary | $83,461 | $118,350 |
| Hourly rate | $40.13 | $56.90 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Marketing & public relations managers and senior managers of marketing have different pay scales, as shown below.
| Marketing & Public Relations Manager | Senior Manager Of Marketing | |
| Average salary | $83,461 | $118,350 |
| Salary range | Between $60,000 And $114,000 | Between $92,000 And $151,000 |
| Highest paying City | Napa, CA | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Millennium Physician Group | Roku |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing & public relations manager and a senior manager of marketing in terms of educational background:
| Marketing & Public Relations Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and senior managers of marketing' demographics:
| Marketing & Public Relations Manager | Senior Manager Of Marketing | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |