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The differences between marketing segment managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing segment manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $89,825 average annual salary of a marketing segment manager.
The top three skills for a marketing segment manager include digital marketing, marketing campaigns and go-to-market strategy. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Marketing Segment Manager | Brand Manager | |
| Yearly salary | $89,825 | $97,789 |
| Hourly rate | $43.19 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 135,037 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a marketing segment manager is to manage the alignment between the company's products and services and the preferences, trends, and needs of assigned markets and market segments. Your day-to-day duties include working closely with research sources to ensure that accurate market and market segment profiles are maintained, developing effective product packaging, and conducting impact analysis of trends, compliance, needs, and other significant influencers. You will also be responsible for managing branding and assist in creating and developing market-facing campaigns.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Marketing segment managers and brand managers have different pay scales, as shown below.
| Marketing Segment Manager | Brand Manager | |
| Average salary | $89,825 | $97,789 |
| Salary range | Between $54,000 And $147,000 | Between $72,000 And $131,000 |
| Highest paying City | Palo Alto, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | ARM | Meta |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a marketing segment manager and a brand manager in terms of educational background:
| Marketing Segment Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing segment managers' and brand managers' demographics:
| Marketing Segment Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.6% Female, 41.4% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |