Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing segment managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing segment manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $89,825 average annual salary of a marketing segment manager.
The top three skills for a marketing segment manager include digital marketing, marketing campaigns and go-to-market strategy. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing Segment Manager | Brand Marketing Manager | |
| Yearly salary | $89,825 | $91,940 |
| Hourly rate | $43.19 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 135,037 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a marketing segment manager is to manage the alignment between the company's products and services and the preferences, trends, and needs of assigned markets and market segments. Your day-to-day duties include working closely with research sources to ensure that accurate market and market segment profiles are maintained, developing effective product packaging, and conducting impact analysis of trends, compliance, needs, and other significant influencers. You will also be responsible for managing branding and assist in creating and developing market-facing campaigns.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing segment managers and brand marketing managers have different pay scales, as shown below.
| Marketing Segment Manager | Brand Marketing Manager | |
| Average salary | $89,825 | $91,940 |
| Salary range | Between $54,000 And $147,000 | Between $64,000 And $131,000 |
| Highest paying City | Palo Alto, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | ARM | Morgan Lewis |
| Best paying industry | Manufacturing | Media |
There are a few differences between a marketing segment manager and a brand marketing manager in terms of educational background:
| Marketing Segment Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing segment managers' and brand marketing managers' demographics:
| Marketing Segment Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.6% Female, 41.4% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |