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The differences between marketing segment managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing segment manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $89,825 average annual salary of a marketing segment manager.
The top three skills for a marketing segment manager include digital marketing, marketing campaigns and go-to-market strategy. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Marketing Segment Manager | Senior Product Marketing Manager | |
| Yearly salary | $89,825 | $128,471 |
| Hourly rate | $43.19 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 135,037 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of a marketing segment manager is to manage the alignment between the company's products and services and the preferences, trends, and needs of assigned markets and market segments. Your day-to-day duties include working closely with research sources to ensure that accurate market and market segment profiles are maintained, developing effective product packaging, and conducting impact analysis of trends, compliance, needs, and other significant influencers. You will also be responsible for managing branding and assist in creating and developing market-facing campaigns.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Marketing segment managers and senior product marketing managers have different pay scales, as shown below.
| Marketing Segment Manager | Senior Product Marketing Manager | |
| Average salary | $89,825 | $128,471 |
| Salary range | Between $54,000 And $147,000 | Between $97,000 And $168,000 |
| Highest paying City | Palo Alto, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | ARM | Roku |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing segment manager and a senior product marketing manager in terms of educational background:
| Marketing Segment Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing segment managers' and senior product marketing managers' demographics:
| Marketing Segment Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.6% Female, 41.4% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |