Media marketing director vs assistant marketing director

The differences between media marketing directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and an assistant marketing director. Additionally, a media marketing director has an average salary of $77,904, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Media marketing director vs assistant marketing director overview

	Media Marketing Director	Assistant Marketing Director
Yearly salary	$77,904	$55,415
Hourly rate	$37.45	$26.64
Growth rate	10%	10%
Number of jobs	100,893	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

Media marketing director vs assistant marketing director salary

Media marketing directors and assistant marketing directors have different pay scales, as shown below.

	Media Marketing Director	Assistant Marketing Director
Average salary	$77,904	$55,415
Salary range	Between $56,000 And $108,000	Between $35,000 And $86,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Hawaii	California
Best paying company	Avid	Moody's
Best paying industry	Media	-

Differences between media marketing director and assistant marketing director education

There are a few differences between a media marketing director and an assistant marketing director in terms of educational background:

	Media Marketing Director	Assistant Marketing Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 74%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs assistant marketing director demographics

Here are the differences between media marketing directors' and assistant marketing directors' demographics:

	Media Marketing Director	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and assistant marketing director duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Media marketing director vs assistant marketing director skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Media Marketing Director
Media Marketing Director vs Assistant Marketing Director

Updated January 8, 2025

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