Media marketing director vs marketing strategist

The differences between media marketing directors and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Media marketing director vs marketing strategist overview

	Media Marketing Director	Marketing Strategist
Yearly salary	$77,904	$80,033
Hourly rate	$37.45	$38.48
Growth rate	10%	10%
Number of jobs	100,893	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Media marketing director vs marketing strategist salary

Media marketing directors and marketing strategists have different pay scales, as shown below.

	Media Marketing Director	Marketing Strategist
Average salary	$77,904	$80,033
Salary range	Between $56,000 And $108,000	Between $53,000 And $119,000
Highest paying City	Providence, RI	Harrisburg, PA
Highest paying state	Hawaii	Pennsylvania
Best paying company	Avid	McKinsey & Company Inc
Best paying industry	Media	Technology

Differences between media marketing director and marketing strategist education

There are a few differences between a media marketing director and a marketing strategist in terms of educational background:

	Media Marketing Director	Marketing Strategist
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Most common major	Communication	Marketing
Most common college	University of Georgia	University of Georgia

Media marketing director vs marketing strategist demographics

Here are the differences between media marketing directors' and marketing strategists' demographics:

	Media Marketing Director	Marketing Strategist
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and marketing strategist duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Media marketing director vs marketing strategist skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Media Marketing Director
Media Marketing Director vs Marketing Strategist

Updated January 8, 2025

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