Media marketing director vs marketing vice president

The differences between media marketing directors and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.

Media marketing director vs marketing vice president overview

	Media Marketing Director	Marketing Vice President
Yearly salary	$77,904	$177,188
Hourly rate	$37.45	$85.19
Growth rate	10%	10%
Number of jobs	100,893	111,356
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

Media marketing director vs marketing vice president salary

Media marketing directors and marketing vice presidents have different pay scales, as shown below.

	Media Marketing Director	Marketing Vice President
Average salary	$77,904	$177,188
Salary range	Between $56,000 And $108,000	Between $121,000 And $258,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Hawaii	Oregon
Best paying company	Avid	Coty
Best paying industry	Media	Retail

Differences between media marketing director and marketing vice president education

There are a few differences between a media marketing director and a marketing vice president in terms of educational background:

	Media Marketing Director	Marketing Vice President
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs marketing vice president demographics

Here are the differences between media marketing directors' and marketing vice presidents' demographics:

	Media Marketing Director	Marketing Vice President
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 64.4% Female, 35.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and marketing vice president duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Marketing vice president example responsibilities.

Lead the procurement of all physical products and RFP design.
Manage Facebook account and promote upcoming events on campus using different marketing tactics
Work both from RFP and from prospecting.
Include oversight of all creative development, messaging and production of collateral materials for donors.
Spearhead and implement the change management initiative to roll out HCP MCM to entire company.
Create the structure and foundation for an in-house call center team that receives 15-20k calls a month.

Media marketing director vs marketing vice president skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common marketing vice president skills

Digital Marketing, 14%
Analytics, 8%
Marketing Campaigns, 5%
SEO, 4%
Integrated Marketing, 3%
CRM, 3%

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Media Marketing Director
Media Marketing Director vs Marketing Vice President

Updated January 8, 2025

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