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Media marketing director vs media director

The differences between media marketing directors and media directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a media marketing director, becoming a media director takes usually requires 2-4 years. Additionally, a media director has an average salary of $112,564, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a media director are digital marketing, video production, and media planning.

Media marketing director vs media director overview

Media Marketing DirectorMedia Director
Yearly salary$77,904$112,564
Hourly rate$37.45$54.12
Growth rate10%8%
Number of jobs100,89322,511
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 76%
Average age3942
Years of experience104

Media marketing director vs media director salary

Media marketing directors and media directors have different pay scales, as shown below.

Media Marketing DirectorMedia Director
Average salary$77,904$112,564
Salary rangeBetween $56,000 And $108,000Between $73,000 And $172,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateHawaiiNevada
Best paying companyAvidGoogle
Best paying industryMediaProfessional

Differences between media marketing director and media director education

There are a few differences between a media marketing director and a media director in terms of educational background:

Media Marketing DirectorMedia Director
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaStanford University

Media marketing director vs media director demographics

Here are the differences between media marketing directors' and media directors' demographics:

Media Marketing DirectorMedia Director
Average age3942
Gender ratioMale, 54.6% Female, 45.4%Male, 62.0% Female, 38.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between media marketing director and media director duties and responsibilities

Media marketing director example responsibilities.

  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Monitor all social media channels such as Facebook.
  • Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
  • Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
  • Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
    • Show more

Media marketing director vs media director skills

Common media marketing director skills
  • Digital Marketing, 18%
  • Facebook, 6%
  • KPIs, 5%
  • Media Planning, 5%
  • Marketing Campaigns, 5%
  • ROI, 5%
Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%

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Updated January 8, 2025

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