Media marketing director vs social media director

The differences between media marketing directors and social media directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a media marketing director, becoming a social media director takes usually requires 2-4 years. Additionally, a media marketing director has an average salary of $77,904, which is higher than the $70,846 average annual salary of a social media director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a social media director are facebook insights, instagram, and twitter.

Media marketing director vs social media director overview

	Media Marketing Director	Social Media Director
Yearly salary	$77,904	$70,846
Hourly rate	$37.45	$34.06
Growth rate	10%	8%
Number of jobs	100,893	39,016
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	39	42
Years of experience	10	4

Media marketing director vs social media director salary

Media marketing directors and social media directors have different pay scales, as shown below.

	Media Marketing Director	Social Media Director
Average salary	$77,904	$70,846
Salary range	Between $56,000 And $108,000	Between $40,000 And $124,000
Highest paying City	Providence, RI	Seattle, WA
Highest paying state	Hawaii	Idaho
Best paying company	Avid	Accenture
Best paying industry	Media	Internet

Differences between media marketing director and social media director education

There are a few differences between a media marketing director and a social media director in terms of educational background:

	Media Marketing Director	Social Media Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Communication	Communication
Most common college	University of Georgia	Northwestern University

Media marketing director vs social media director demographics

Here are the differences between media marketing directors' and social media directors' demographics:

	Media Marketing Director	Social Media Director
Average age	39	42
Gender ratio	Male, 54.6% Female, 45.4%	Male, 42.8% Female, 57.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between media marketing director and social media director duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Social media director example responsibilities.

Manage client Facebook accounts to increase their sales/promotions.
Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
Determine KPIs and metrics for success across platforms and develop strategies to meet client ROI expectations.
Create addiction and recovery relate blog posts for fifteen hours each week through a WordPress account.
Negotiate SmartPlus, Arbitron and Nielsen contracts.
Engage and nurture social media communities using HootSuite.

Media marketing director vs social media director skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common social media director skills

Facebook Insights, 10%
Instagram, 9%
Twitter, 8%
Social Media Marketing, 7%
Digital Marketing, 6%
Web Content, 5%

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Media Marketing Director
Media Marketing Director vs Social Media Director

Updated January 8, 2025

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