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National marketing manager vs assistant marketing manager

The differences between national marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing manager and an assistant marketing manager. Additionally, a national marketing manager has an average salary of $125,899, which is higher than the $94,094 average annual salary of an assistant marketing manager.

The top three skills for a national marketing manager include website content, product development and integrated marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

National marketing manager vs assistant marketing manager overview

National Marketing ManagerAssistant Marketing Manager
Yearly salary$125,899$94,094
Hourly rate$60.53$45.24
Growth rate10%10%
Number of jobs97,35982,527
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Average age3939
Years of experience1010

National marketing manager vs assistant marketing manager salary

National marketing managers and assistant marketing managers have different pay scales, as shown below.

National Marketing ManagerAssistant Marketing Manager
Average salary$125,899$94,094
Salary rangeBetween $74,000 And $212,000Between $64,000 And $136,000
Highest paying City-Portsmouth, VA
Highest paying state-Virginia
Best paying company-General Motors
Best paying industry-Finance

Differences between national marketing manager and assistant marketing manager education

There are a few differences between a national marketing manager and an assistant marketing manager in terms of educational background:

National Marketing ManagerAssistant Marketing Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

National marketing manager vs assistant marketing manager demographics

Here are the differences between national marketing managers' and assistant marketing managers' demographics:

National Marketing ManagerAssistant Marketing Manager
Average age3939
Gender ratioMale, 59.7% Female, 40.3%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between national marketing manager and assistant marketing manager duties and responsibilities

National marketing manager example responsibilities.

  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Develop and recommend pricing and promotional strategies to increase POS revenues.
  • Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
  • Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.
  • Provide post-campaign analysis to determine ROI and future recommendations.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
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Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
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National marketing manager vs assistant marketing manager skills

Common national marketing manager skills
  • Website Content, 9%
  • Product Development, 8%
  • Integrated Marketing, 7%
  • Digital Marketing, 7%
  • Marketing Campaigns, 7%
  • B2B Marketing, 6%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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