National marketing manager vs brand marketing manager

The differences between national marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing manager and a brand marketing manager. Additionally, a national marketing manager has an average salary of $125,899, which is higher than the $91,940 average annual salary of a brand marketing manager.

The top three skills for a national marketing manager include website content, product development and integrated marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

National marketing manager vs brand marketing manager overview

	National Marketing Manager	Brand Marketing Manager
Yearly salary	$125,899	$91,940
Hourly rate	$60.53	$44.20
Growth rate	10%	10%
Number of jobs	97,359	108,824
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

National marketing manager vs brand marketing manager salary

National marketing managers and brand marketing managers have different pay scales, as shown below.

	National Marketing Manager	Brand Marketing Manager
Average salary	$125,899	$91,940
Salary range	Between $74,000 And $212,000	Between $64,000 And $131,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	Morgan Lewis
Best paying industry	-	Media

Differences between national marketing manager and brand marketing manager education

There are a few differences between a national marketing manager and a brand marketing manager in terms of educational background:

	National Marketing Manager	Brand Marketing Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

National marketing manager vs brand marketing manager demographics

Here are the differences between national marketing managers' and brand marketing managers' demographics:

	National Marketing Manager	Brand Marketing Manager
Average age	39	39
Gender ratio	Male, 59.7% Female, 40.3%	Male, 42.7% Female, 57.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing manager and brand marketing manager duties and responsibilities

National marketing manager example responsibilities.

Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and recommend pricing and promotional strategies to increase POS revenues.
Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.
Provide post-campaign analysis to determine ROI and future recommendations.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Brand marketing manager example responsibilities.

Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
Manage promotional marketing agency for development of all channel-specific POS.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.

National marketing manager vs brand marketing manager skills

Common national marketing manager skills

Website Content, 9%
Product Development, 8%
Integrated Marketing, 7%
Digital Marketing, 7%
Marketing Campaigns, 7%
B2B Marketing, 6%

Common brand marketing manager skills

Brand Marketing, 11%
Digital Marketing, 8%
Marketing Campaigns, 6%
Brand Management, 5%
Project Management, 5%
Integrated Marketing, 5%

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National Marketing Manager
National Marketing Manager vs Brand Marketing Manager

Updated January 8, 2025

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