National marketing manager vs marketing account manager

The differences between national marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing manager and a marketing account manager. Additionally, a national marketing manager has an average salary of $125,899, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a national marketing manager include website content, product development and integrated marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

National marketing manager vs marketing account manager overview

	National Marketing Manager	Marketing Account Manager
Yearly salary	$125,899	$67,983
Hourly rate	$60.53	$32.68
Growth rate	10%	10%
Number of jobs	97,359	163,297
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

National marketing manager vs marketing account manager salary

National marketing managers and marketing account managers have different pay scales, as shown below.

	National Marketing Manager	Marketing Account Manager
Average salary	$125,899	$67,983
Salary range	Between $74,000 And $212,000	Between $50,000 And $91,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	American Tower
Best paying industry	-	Energy

Differences between national marketing manager and marketing account manager education

There are a few differences between a national marketing manager and a marketing account manager in terms of educational background:

	National Marketing Manager	Marketing Account Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

National marketing manager vs marketing account manager demographics

Here are the differences between national marketing managers' and marketing account managers' demographics:

	National Marketing Manager	Marketing Account Manager
Average age	39	39
Gender ratio	Male, 59.7% Female, 40.3%	Male, 43.0% Female, 57.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing manager and marketing account manager duties and responsibilities

National marketing manager example responsibilities.

Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and recommend pricing and promotional strategies to increase POS revenues.
Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.
Provide post-campaign analysis to determine ROI and future recommendations.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Marketing account manager example responsibilities.

Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.

National marketing manager vs marketing account manager skills

Common national marketing manager skills

Website Content, 9%
Product Development, 8%
Integrated Marketing, 7%
Digital Marketing, 7%
Marketing Campaigns, 7%
B2B Marketing, 6%

Common marketing account manager skills

Digital Marketing, 18%
Project Management, 8%
Email Marketing, 6%
Account Management, 5%
Marketing Campaigns, 5%
Google Analytics, 5%

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National Marketing Manager
National Marketing Manager vs Marketing Account Manager

Updated January 8, 2025

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