National marketing manager vs marketing manager

Differences between national marketing manager and marketing manager duties and responsibilities

National marketing manager example responsibilities.

• Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
• Develop and recommend pricing and promotional strategies to increase POS revenues.
• Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
• Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.
• Provide post-campaign analysis to determine ROI and future recommendations.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
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Marketing manager example responsibilities.

• Utilize SalesForce database to update contacts and prospect new leads.
• Manage account process from RFP to full execution of campaign in its entirety.
• Manage agency partners to develop target print media, sampling programs, POS, merchandising.
• Manage redesign of four bank websites and implementation of new content management system (CMS . )
• Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
• Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
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