National marketing manager vs sales and marketing manager

Differences between national marketing manager and sales and marketing manager duties and responsibilities

National marketing manager example responsibilities.

• Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
• Develop and recommend pricing and promotional strategies to increase POS revenues.
• Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
• Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.
• Provide post-campaign analysis to determine ROI and future recommendations.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
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Sales and marketing manager example responsibilities.

• Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
• Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
• Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
• Review draft and submit RFP responses and manage follow-up communications.
• Design marketing and advertising collateral, manage company website, SEO and social media
• Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
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