Outside account executive vs advertising account executive

The differences between outside account executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an outside account executive has an average salary of $81,372, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for an outside account executive include marketing campaigns, salesforce and sales presentations. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Outside account executive vs advertising account executive overview

	Outside Account Executive	Advertising Account Executive
Yearly salary	$81,372	$62,123
Hourly rate	$39.12	$29.87
Growth rate	4%	-8%
Number of jobs	185,399	117,707
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Average age	44	44
Years of experience	-	4

What does an outside account executive do?

An outside account executive is in charge of developing strategies to secure sales in the field, aiming to reach sales targets and client satisfaction. To carry out their duties, they must research client and business opportunities, reach out to clients through face to face interactions, offer products and services, explain product specifications, and process payments. They may also perform product demonstrations, arrange payment plans, and negotiate contracts, building positive relationships with clients along the way. Moreover, an outside account executive must produce regular sales and account reports, updating managers as required.

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Outside account executive vs advertising account executive salary

Outside account executives and advertising account executives have different pay scales, as shown below.

	Outside Account Executive	Advertising Account Executive
Average salary	$81,372	$62,123
Salary range	Between $51,000 And $127,000	Between $44,000 And $87,000
Highest paying City	-	Redding, CA
Highest paying state	-	California
Best paying company	-	Microsoft
Best paying industry	-	Telecommunication

Differences between outside account executive and advertising account executive education

There are a few differences between an outside account executive and an advertising account executive in terms of educational background:

	Outside Account Executive	Advertising Account Executive
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Outside account executive vs advertising account executive demographics

Here are the differences between outside account executives' and advertising account executives' demographics:

	Outside Account Executive	Advertising Account Executive
Average age	44	44
Gender ratio	Male, 61.7% Female, 38.3%	Male, 41.4% Female, 58.6%
Race ratio	Black or African American, 7.0% Unknown, 4.1% Hispanic or Latino, 14.8% Asian, 5.7% White, 68.0% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	5%	10%

Differences between outside account executive and advertising account executive duties and responsibilities

Outside account executive example responsibilities.

Manage all aspects of tactical implementations, including creative and technical development, measurement, reporting and ROI analysis.
Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
Supervise and coordinate the daily activities of manufacturers representatives engage in promoting and selling roofing products.

Advertising account executive example responsibilities.

Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
Manage copywriting and spot production scheduling
Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.

Outside account executive vs advertising account executive skills

Common outside account executive skills

Marketing Campaigns, 24%
Salesforce, 22%
Sales Presentations, 19%
Client Relationships, 17%
Cold Calls, 4%
SEO, 3%

Common advertising account executive skills

Media Sales, 16%
CRM, 11%
Client Relationships, 8%
Cold Calls, 7%
PowerPoint, 7%
Mobile Marketing, 7%

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Outside Account Executive
Outside Account Executive vs Advertising Account Executive

Updated January 8, 2025

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