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Planning director vs director of marketing & development

The differences between planning directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a planning director and a director of marketing & development. Additionally, a planning director has an average salary of $131,978, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a planning director include project management, financial analysis and business planning. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Planning director vs director of marketing & development overview

Planning DirectorDirector Of Marketing & Development
Yearly salary$131,978$98,174
Hourly rate$63.45$47.20
Growth rate10%10%
Number of jobs51,861151,893
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a planning director do?

Planning Directors are members of the executive team or the top management of a company. They oversee the company's plans and the strategies involved in reaching company goals. They manage the resources of the company by reviewing the budget and by overseeing human resources activities. They ensure that the company works toward its goals and that the company follows through with its plans. That being said, Planning Directors do not necessarily police the company's actions, especially if it deviates from the original plans. Instead, they steer the company towards the fulfillment of such plans. If the plan is no longer viable, they should be flexible enough to pursue new plans to achieve their goals still.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Planning director vs director of marketing & development salary

Planning directors and directors of marketing & development have different pay scales, as shown below.

Planning DirectorDirector Of Marketing & Development
Average salary$131,978$98,174
Salary rangeBetween $90,000 And $192,000Between $59,000 And $162,000
Highest paying CitySan Francisco, CANew York, NY
Highest paying stateNew YorkNew York
Best paying companyExelixisBaker McKenzie
Best paying industryProfessionalFinance

Differences between planning director and director of marketing & development education

There are a few differences between a planning director and a director of marketing & development in terms of educational background:

Planning DirectorDirector Of Marketing & Development
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Planning director vs director of marketing & development demographics

Here are the differences between planning directors' and directors of marketing & development' demographics:

Planning DirectorDirector Of Marketing & Development
Average age3939
Gender ratioMale, 66.7% Female, 33.3%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between planning director and director of marketing & development duties and responsibilities

Planning director example responsibilities.

  • Manage customized portfolio, define product strategy, POS and shipping forecast, and promotional plans.
  • Develop and lead marketing program to promote HMO enrollment and hospital product line services to 55k beneficiaries.
  • Champion and lead the selection and implementation of Hyperion Essbase business intelligence software.
  • Lead central team summarizing and prioritizing all DOD opportunities, enabling more efficient and effective resource allocation across several program departments.
  • Utilize ETO software for assessment and tracking.
  • Implement new CRM - ClientBase, investigate alternate consortium relationships.
  • Show more

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Planning director vs director of marketing & development skills

Common planning director skills
  • Project Management, 14%
  • Financial Analysis, 7%
  • Business Planning, 6%
  • Data Analysis, 5%
  • Customer Service, 5%
  • Planning Process, 5%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

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