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The differences between planning directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a planning director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $131,978 average annual salary of a planning director.
The top three skills for a planning director include project management, financial analysis and business planning. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Planning Director | Director, Product Marketing | |
| Yearly salary | $131,978 | $141,699 |
| Hourly rate | $63.45 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 51,861 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Planning Directors are members of the executive team or the top management of a company. They oversee the company's plans and the strategies involved in reaching company goals. They manage the resources of the company by reviewing the budget and by overseeing human resources activities. They ensure that the company works toward its goals and that the company follows through with its plans. That being said, Planning Directors do not necessarily police the company's actions, especially if it deviates from the original plans. Instead, they steer the company towards the fulfillment of such plans. If the plan is no longer viable, they should be flexible enough to pursue new plans to achieve their goals still.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Planning directors and directors, product marketing have different pay scales, as shown below.
| Planning Director | Director, Product Marketing | |
| Average salary | $131,978 | $141,699 |
| Salary range | Between $90,000 And $192,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Exelixis | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a planning director and a director, product marketing in terms of educational background:
| Planning Director | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between planning directors' and directors, product marketing' demographics:
| Planning Director | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |