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The differences between planning directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a planning director and a marketing director. Additionally, a planning director has an average salary of $131,978, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a planning director include project management, financial analysis and business planning. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Planning Director | Marketing Director | |
| Yearly salary | $131,978 | $114,906 |
| Hourly rate | $63.45 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 51,861 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Planning Directors are members of the executive team or the top management of a company. They oversee the company's plans and the strategies involved in reaching company goals. They manage the resources of the company by reviewing the budget and by overseeing human resources activities. They ensure that the company works toward its goals and that the company follows through with its plans. That being said, Planning Directors do not necessarily police the company's actions, especially if it deviates from the original plans. Instead, they steer the company towards the fulfillment of such plans. If the plan is no longer viable, they should be flexible enough to pursue new plans to achieve their goals still.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Planning directors and marketing directors have different pay scales, as shown below.
| Planning Director | Marketing Director | |
| Average salary | $131,978 | $114,906 |
| Salary range | Between $90,000 And $192,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Exelixis | Brookfield Properties |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a planning director and a marketing director in terms of educational background:
| Planning Director | Marketing Director | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between planning directors' and marketing directors' demographics:
| Planning Director | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |