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The differences between product brand managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product brand manager and a marketing manager/project manager. Additionally, a product brand manager has an average salary of $119,364, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a product brand manager include brand management, market research and digital marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Product Brand Manager | Marketing Manager/Project Manager | |
| Yearly salary | $119,364 | $78,368 |
| Hourly rate | $57.39 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 117,370 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Product Brand Manager is a person that focuses on conceptualizing brand designs for specific products and services of a company. The product brand manager also develops its vision, advocacy, style, and character to the customer. Through good brand designs, a company will have a lingering identity in the market. The Product Brand Manager determines this identity by outlining its primary focus, the target audience, and the type of product or service provided.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Product brand managers and marketing manager/project managers have different pay scales, as shown below.
| Product Brand Manager | Marketing Manager/Project Manager | |
| Average salary | $119,364 | $78,368 |
| Salary range | Between $88,000 And $161,000 | Between $56,000 And $109,000 |
| Highest paying City | Boston, MA | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Dermalogica | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a product brand manager and a marketing manager/project manager in terms of educational background:
| Product Brand Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product brand managers' and marketing manager/project managers' demographics:
| Product Brand Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.5% Female, 48.5% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |