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Product development coordinator vs marketing assistant

The differences between product development coordinators and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product development coordinator and a marketing assistant. Additionally, a product development coordinator has an average salary of $58,473, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a product development coordinator include product development, apparel and powerpoint. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Product development coordinator vs marketing assistant overview

Product Development CoordinatorMarketing Assistant
Yearly salary$58,473$39,442
Hourly rate$28.11$18.96
Growth rate19%19%
Number of jobs113,21677,611
Job satisfaction-3
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Average age3737
Years of experience66

What does a product development coordinator do?

Product development coordinator positions require skills in time management, multitasking, organization, teamwork, and communication, in addition to being pro-active, process-oriented, and having good initiative. Those who choose this career path will be called on to oversee product life cycles, tracking product distribution, finding ways to gain consumer interest, assisting product launches, filling out paperwork, and reporting data.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Product development coordinator vs marketing assistant salary

Product development coordinators and marketing assistants have different pay scales, as shown below.

Product Development CoordinatorMarketing Assistant
Average salary$58,473$39,442
Salary rangeBetween $42,000 And $81,000Between $28,000 And $55,000
Highest paying CitySan Francisco, CAJersey City, NJ
Highest paying stateDelawareNew Jersey
Best paying companyIntuitive SurgicalGoogle
Best paying industryManufacturingFinance

Differences between product development coordinator and marketing assistant education

There are a few differences between a product development coordinator and a marketing assistant in terms of educational background:

Product Development CoordinatorMarketing Assistant
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Product development coordinator vs marketing assistant demographics

Here are the differences between product development coordinators' and marketing assistants' demographics:

Product Development CoordinatorMarketing Assistant
Average age3737
Gender ratioMale, 24.2% Female, 75.8%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.5% Asian, 13.6% White, 65.1% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between product development coordinator and marketing assistant duties and responsibilities

Product development coordinator example responsibilities.

  • Manage vendor and supplier communications, project deadlines, pricing negotiations, production and QA testing.
  • Lead expert team that prove feasibility of manufacturing green elastomeric nonwovens by reactive extrusion.
  • Record all seasonal information: daily update of WIP chart, capturing all updates/changes throughout season.
  • Experience in spur gear design - macro and micro geometry, complete DFMEA for gearbox concepts, mechanisms and components.
  • Focuse on the processes of RFQ, DFMEA, testing, assembly process design, supplier selection and final development.
  • Launch highly successful BCG brand athletic apparel line driving company growth through balancing quality with cost-effective production.
  • Show more

Marketing assistant example responsibilities.

  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Coordinate content development for multiple websites managing HTML formats.
  • Produce promotional and weekly videos and manage YouTube account.
  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Show more

Product development coordinator vs marketing assistant skills

Common product development coordinator skills
  • Product Development, 8%
  • Apparel, 6%
  • PowerPoint, 6%
  • PLM, 6%
  • Overseas Vendors, 6%
  • R, 5%
Common marketing assistant skills
  • Customer Service, 10%
  • Marketing Campaigns, 8%
  • Facebook, 6%
  • Trade Shows, 5%
  • Email Campaigns, 5%
  • PowerPoint, 5%

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