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The differences between product development coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product development coordinator and a marketing coordinator. Additionally, a product development coordinator has an average salary of $58,473, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a product development coordinator include product development, apparel and powerpoint. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Product Development Coordinator | Marketing Coordinator | |
| Yearly salary | $58,473 | $48,326 |
| Hourly rate | $28.11 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 113,216 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product development coordinator positions require skills in time management, multitasking, organization, teamwork, and communication, in addition to being pro-active, process-oriented, and having good initiative. Those who choose this career path will be called on to oversee product life cycles, tracking product distribution, finding ways to gain consumer interest, assisting product launches, filling out paperwork, and reporting data.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Product development coordinators and marketing coordinators have different pay scales, as shown below.
| Product Development Coordinator | Marketing Coordinator | |
| Average salary | $58,473 | $48,326 |
| Salary range | Between $42,000 And $81,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Intuitive Surgical | Keller Williams Capital Properties |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a product development coordinator and a marketing coordinator in terms of educational background:
| Product Development Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between product development coordinators' and marketing coordinators' demographics:
| Product Development Coordinator | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.5% Asian, 13.6% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |