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The differences between product development coordinators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product development coordinator and a marketing specialist. Additionally, a product development coordinator has an average salary of $58,473, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a product development coordinator include product development, apparel and powerpoint. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Product Development Coordinator | Marketing Specialist | |
| Yearly salary | $58,473 | $54,942 |
| Hourly rate | $28.11 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 113,216 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product development coordinator positions require skills in time management, multitasking, organization, teamwork, and communication, in addition to being pro-active, process-oriented, and having good initiative. Those who choose this career path will be called on to oversee product life cycles, tracking product distribution, finding ways to gain consumer interest, assisting product launches, filling out paperwork, and reporting data.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Product development coordinators and marketing specialists have different pay scales, as shown below.
| Product Development Coordinator | Marketing Specialist | |
| Average salary | $58,473 | $54,942 |
| Salary range | Between $42,000 And $81,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Intuitive Surgical | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a product development coordinator and a marketing specialist in terms of educational background:
| Product Development Coordinator | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between product development coordinators' and marketing specialists' demographics:
| Product Development Coordinator | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.5% Asian, 13.6% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |