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Product line director vs associate product manager

The differences between product line directors and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product line director and an associate product manager. Additionally, a product line director has an average salary of $138,939, which is higher than the $89,963 average annual salary of an associate product manager.

The top three skills for a product line director include project management, service line and oversight. The most important skills for an associate product manager are product management, project management, and user stories.

Product line director vs associate product manager overview

Product Line DirectorAssociate Product Manager
Yearly salary$138,939$89,963
Hourly rate$66.80$43.25
Growth rate10%10%
Number of jobs155,656107,763
Job satisfaction--
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a product line director do?

Product line director positions will require good skills in project management, product development, and business development. Those who choose this career path will be called on to maintain a portfolio of all the company products and product lines--specifically, be responsible for creating, tracking, and monitoring all existing products with the company's portfolio.

What does an associate product manager do?

An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.

Product line director vs associate product manager salary

Product line directors and associate product managers have different pay scales, as shown below.

Product Line DirectorAssociate Product Manager
Average salary$138,939$89,963
Salary rangeBetween $94,000 And $204,000Between $65,000 And $122,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyStanford Health CareMeta
Best paying industryTelecommunicationStart-up

Differences between product line director and associate product manager education

There are a few differences between a product line director and an associate product manager in terms of educational background:

Product Line DirectorAssociate Product Manager
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Product line director vs associate product manager demographics

Here are the differences between product line directors' and associate product managers' demographics:

Product Line DirectorAssociate Product Manager
Average age3939
Gender ratioMale, 72.4% Female, 27.6%Male, 45.0% Female, 55.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product line director and associate product manager duties and responsibilities

Product line director example responsibilities.

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Provide statistical analysis and technical responses to customer RFQ.

Associate product manager example responsibilities.

  • Manage e-commerce packaging program, displays and packaging.
  • Lead a cross-functional team to launch the diabetes monitoring product.
  • Manage seven brand categories in the livestock feed and pet feed industries
  • Manage POS analysis to build sales tools, identify trends, and report performance.
  • Manage cross-functional teams to develop and produce new product for Chinese, UK and European markets.
  • Manage the department of a medical diabetes blood glucose manufacturing leader of visual blood glucose test strips.
  • Show more

Product line director vs associate product manager skills

Common product line director skills
  • Project Management, 11%
  • Service Line, 10%
  • Oversight, 10%
  • Business Development, 7%
  • Business Plan, 5%
  • Program Management, 5%
Common associate product manager skills
  • Product Management, 9%
  • Project Management, 6%
  • User Stories, 5%
  • Market Research, 5%
  • PowerPoint, 4%
  • Customer Service, 4%

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