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The differences between product marketing analysts and data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a product marketing analyst, becoming a data analyst takes usually requires 2-4 years. Additionally, a product marketing analyst has an average salary of $77,349, which is higher than the $74,342 average annual salary of a data analyst.
The top three skills for a product marketing analyst include product line, marketing campaigns and competitive intelligence. The most important skills for a data analyst are data analysis, python, and power bi.
| Product Marketing Analyst | Data Analyst | |
| Yearly salary | $77,349 | $74,342 |
| Hourly rate | $37.19 | $35.74 |
| Growth rate | 19% | 11% |
| Number of jobs | 150,314 | 167,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 65% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A product marketing analyst is responsible for analyzing marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. Product marketing analysts evaluate the product's sales conditions and provide in-depth analysis to recommend strategic techniques for customers' brand awareness. They also identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships. A product marketing analyst must have excellent communication and organizational skills, especially on coordinating with the clients for their specifications and requirements and adjusting plans according to their budget limitations and goals.
Data analysts are responsible for interpreting the company's statistics and providing sound recommendations to the organization. They manage the organization's data sets, usually related to market performance, finance, or human resources. They are in charge of studying the available data, spotting trends, interpreting what the data and the trends mean, and recommending suggestions that will help the organization perform better. Their recommendations should also be relevant and backed up with strong analyses. Data analysts are expected to have a good grasp of the current market trends in the industry.
Product marketing analysts and data analysts have different pay scales, as shown below.
| Product Marketing Analyst | Data Analyst | |
| Average salary | $77,349 | $74,342 |
| Salary range | Between $55,000 And $108,000 | Between $53,000 And $103,000 |
| Highest paying City | Seattle, WA | Richmond, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | The Citadel |
| Best paying industry | Start-up | Finance |
There are a few differences between a product marketing analyst and a data analyst in terms of educational background:
| Product Marketing Analyst | Data Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between product marketing analysts' and data analysts' demographics:
| Product Marketing Analyst | Data Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 50.2% Female, 49.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 7.5% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.5% White, 64.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |