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Product marketing analyst vs marketing and sales associate

The differences between product marketing analysts and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing analyst and a marketing and sales associate. Additionally, a product marketing analyst has an average salary of $77,349, which is higher than the $45,665 average annual salary of a marketing and sales associate.

The top three skills for a product marketing analyst include product line, marketing campaigns and competitive intelligence. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.

Product marketing analyst vs marketing and sales associate overview

Product Marketing AnalystMarketing And Sales Associate
Yearly salary$77,349$45,665
Hourly rate$37.19$21.95
Growth rate19%19%
Number of jobs150,314300,744
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a product marketing analyst do?

A product marketing analyst is responsible for analyzing marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. Product marketing analysts evaluate the product's sales conditions and provide in-depth analysis to recommend strategic techniques for customers' brand awareness. They also identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships. A product marketing analyst must have excellent communication and organizational skills, especially on coordinating with the clients for their specifications and requirements and adjusting plans according to their budget limitations and goals.

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

Product marketing analyst vs marketing and sales associate salary

Product marketing analysts and marketing and sales associates have different pay scales, as shown below.

Product Marketing AnalystMarketing And Sales Associate
Average salary$77,349$45,665
Salary rangeBetween $55,000 And $108,000Between $30,000 And $69,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonWashington
Best paying companyMetaMcKinsey & Company Inc
Best paying industryStart-upTechnology

Differences between product marketing analyst and marketing and sales associate education

There are a few differences between a product marketing analyst and a marketing and sales associate in terms of educational background:

Product Marketing AnalystMarketing And Sales Associate
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product marketing analyst vs marketing and sales associate demographics

Here are the differences between product marketing analysts' and marketing and sales associates' demographics:

Product Marketing AnalystMarketing And Sales Associate
Average age3737
Gender ratioMale, 52.0% Female, 48.0%Male, 45.6% Female, 54.4%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between product marketing analyst and marketing and sales associate duties and responsibilities

Product marketing analyst example responsibilities.

  • Research competitors & their digital strategy and allocate marketing budget to achieve maximum ROI.
  • Manage positioning research, analyze potential markets for expansion of product franchise, and publish monthly analysis of product performance.
  • Evaluate the performance and ROI of marketing efforts.
  • Implement search engine optimization SEO strategies for all product pages, images, and videos.
  • Develop targeted offers using an internal CRM system to specifically market to customers with a higher propensity to purchase specific products.
  • Manage positioning research, analyze potential markets for expansion of product franchise, and publish monthly analysis of product performance.

Marketing and sales associate example responsibilities.

  • Manage online communication networks (Facebook, website) and build database by ____ consumers.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
  • Develop PowerPoint presentations for VP and consultants.
  • Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
  • Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.
  • Show more

Product marketing analyst vs marketing and sales associate skills

Common product marketing analyst skills
  • Product Line, 21%
  • Marketing Campaigns, 14%
  • Competitive Intelligence, 10%
  • Market Trends, 8%
  • HTML, 8%
  • Sales Materials, 8%
Common marketing and sales associate skills
  • Customer Satisfaction, 21%
  • Digital Marketing, 15%
  • Customer Service, 7%
  • Brand Management, 6%
  • ROI, 5%
  • Facebook, 3%

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