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The differences between product marketing analysts and marketing leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a product marketing analyst, becoming a marketing lead takes usually requires 8-10 years. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $77,349 average annual salary of a product marketing analyst.
The top three skills for a product marketing analyst include product line, marketing campaigns and competitive intelligence. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Product Marketing Analyst | Marketing Lead | |
| Yearly salary | $77,349 | $104,664 |
| Hourly rate | $37.19 | $50.32 |
| Growth rate | 19% | 10% |
| Number of jobs | 150,314 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A product marketing analyst is responsible for analyzing marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. Product marketing analysts evaluate the product's sales conditions and provide in-depth analysis to recommend strategic techniques for customers' brand awareness. They also identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships. A product marketing analyst must have excellent communication and organizational skills, especially on coordinating with the clients for their specifications and requirements and adjusting plans according to their budget limitations and goals.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Product marketing analysts and marketing leads have different pay scales, as shown below.
| Product Marketing Analyst | Marketing Lead | |
| Average salary | $77,349 | $104,664 |
| Salary range | Between $55,000 And $108,000 | Between $74,000 And $146,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a product marketing analyst and a marketing lead in terms of educational background:
| Product Marketing Analyst | Marketing Lead | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing analysts' and marketing leads' demographics:
| Product Marketing Analyst | Marketing Lead | |
| Average age | 37 | 39 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |