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The differences between product marketing analysts and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing analyst and a marketing & sales specialist. Additionally, a product marketing analyst has an average salary of $77,349, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a product marketing analyst include product line, marketing campaigns and competitive intelligence. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Product Marketing Analyst | Marketing & Sales Specialist | |
| Yearly salary | $77,349 | $54,214 |
| Hourly rate | $37.19 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 150,314 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A product marketing analyst is responsible for analyzing marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. Product marketing analysts evaluate the product's sales conditions and provide in-depth analysis to recommend strategic techniques for customers' brand awareness. They also identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships. A product marketing analyst must have excellent communication and organizational skills, especially on coordinating with the clients for their specifications and requirements and adjusting plans according to their budget limitations and goals.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Product marketing analysts and marketing & sales specialists have different pay scales, as shown below.
| Product Marketing Analyst | Marketing & Sales Specialist | |
| Average salary | $77,349 | $54,214 |
| Salary range | Between $55,000 And $108,000 | Between $37,000 And $78,000 |
| Highest paying City | Seattle, WA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Start-up | Telecommunication |
There are a few differences between a product marketing analyst and a marketing & sales specialist in terms of educational background:
| Product Marketing Analyst | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing analysts' and marketing & sales specialists' demographics:
| Product Marketing Analyst | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |