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The differences between product marketing analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $77,349 average annual salary of a product marketing analyst.
The top three skills for a product marketing analyst include product line, marketing campaigns and competitive intelligence. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Product Marketing Analyst | Senior Marketing Analyst | |
| Yearly salary | $77,349 | $83,321 |
| Hourly rate | $37.19 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 150,314 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A product marketing analyst is responsible for analyzing marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. Product marketing analysts evaluate the product's sales conditions and provide in-depth analysis to recommend strategic techniques for customers' brand awareness. They also identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships. A product marketing analyst must have excellent communication and organizational skills, especially on coordinating with the clients for their specifications and requirements and adjusting plans according to their budget limitations and goals.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Product marketing analysts and senior marketing analysts have different pay scales, as shown below.
| Product Marketing Analyst | Senior Marketing Analyst | |
| Average salary | $77,349 | $83,321 |
| Salary range | Between $55,000 And $108,000 | Between $63,000 And $109,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Start-up | Finance |
There are a few differences between a product marketing analyst and a senior marketing analyst in terms of educational background:
| Product Marketing Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing analysts' and senior marketing analysts' demographics:
| Product Marketing Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.0% Female, 48.0% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |