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Promotional events coordinator vs marketing coordinator

The differences between promotional events coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a promotional events coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $45,753 average annual salary of a promotional events coordinator.

The top three skills for a promotional events coordinator include promotional materials, event planning and giveaways. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Promotional events coordinator vs marketing coordinator overview

Promotional Events CoordinatorMarketing Coordinator
Yearly salary$45,753$48,326
Hourly rate$22.00$23.23
Growth rate18%19%
Number of jobs14,19991,281
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Average age3837
Years of experience26

Promotional events coordinator vs marketing coordinator salary

Promotional events coordinators and marketing coordinators have different pay scales, as shown below.

Promotional Events CoordinatorMarketing Coordinator
Average salary$45,753$48,326
Salary rangeBetween $31,000 And $67,000Between $34,000 And $67,000
Highest paying City-New York, NY
Highest paying state-New Jersey
Best paying company-Keller Williams Capital Properties
Best paying industry-Technology

Differences between promotional events coordinator and marketing coordinator education

There are a few differences between a promotional events coordinator and a marketing coordinator in terms of educational background:

Promotional Events CoordinatorMarketing Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Georgia

Promotional events coordinator vs marketing coordinator demographics

Here are the differences between promotional events coordinators' and marketing coordinators' demographics:

Promotional Events CoordinatorMarketing Coordinator
Average age3837
Gender ratioMale, 39.4% Female, 60.6%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.3% Unknown, 4.7% Hispanic or Latino, 16.8% Asian, 6.0% White, 61.9% American Indian and Alaska Native, 0.2%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage16%10%

Differences between promotional events coordinator and marketing coordinator duties and responsibilities

Promotional events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Assist in Facebook and online promotion.
  • Perform as DJ for both venues on a reoccurring basis.
  • Assist with copywriting for direct mail and email campaign data entry.
  • Complete monthly marketing overviews and VIP fact sheets, ensuring information is communicated to the property.
  • Coordinate on-site giveaways & prize fulfillment; contact winners, secure tax documents, & deliver prizing.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Promotional events coordinator vs marketing coordinator skills

Common promotional events coordinator skills
  • Promotional Materials, 12%
  • Event Planning, 11%
  • Giveaways, 7%
  • Facebook, 6%
  • Event Promotion, 6%
  • Press Releases, 4%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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