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Regional manager vs sales manager

The differences between regional managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a regional manager and a sales manager. Additionally, a regional manager has an average salary of $97,855, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a regional manager include customer service, patients and customer satisfaction. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Regional manager vs sales manager overview

Regional ManagerSales Manager
Yearly salary$97,855$73,952
Hourly rate$47.05$35.55
Growth rate5%5%
Number of jobs156,364119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does a regional manager do?

A Regional Manager is responsible for a company's overall business operations within a particular area or region. Most of the duties will revolve around setting sales targets, creating strategies to boost financial gains, and maintaining an efficient workforce by having the right staff. Furthermore, Regional Managers must oversee the progress of sales and profits, evaluate the performance of employees, ensuring they are up to the targets and standards of the company's policies and regulations, conducting assessments, and reporting to the higher administration.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Regional manager vs sales manager salary

Regional managers and sales managers have different pay scales, as shown below.

Regional ManagerSales Manager
Average salary$97,855$73,952
Salary rangeBetween $62,000 And $152,000Between $42,000 And $129,000
Highest paying CityWashington, DCJersey City, NJ
Highest paying stateRhode IslandNew Jersey
Best paying companySafranCapgemini
Best paying industryTechnology-

Differences between regional manager and sales manager education

There are a few differences between a regional manager and a sales manager in terms of educational background:

Regional ManagerSales Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Regional manager vs sales manager demographics

Here are the differences between regional managers' and sales managers' demographics:

Regional ManagerSales Manager
Average age4646
Gender ratioMale, 73.3% Female, 26.7%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between regional manager and sales manager duties and responsibilities

Regional manager example responsibilities.

  • Manage operational and house account sales functions of 14 HVAC distribution locations.
  • Manage Facebook advertising using multivariate testing to maximize reach and response.
  • Coordinate with team of colleagues in development of enterprise wide manage Medicaid contracting strategy.
  • Manage the wholesaling of variable annuities within the independent broker/dealer channel in the Central/Northern Florida territory.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.
  • Show more

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
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Regional manager vs sales manager skills

Common regional manager skills
  • Customer Service, 14%
  • Patients, 9%
  • Customer Satisfaction, 7%
  • Financial Performance, 5%
  • Oversight, 4%
  • Project Management, 4%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

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