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Relationship account manager vs major account manager

The differences between relationship account managers and major account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a relationship account manager and a major account manager. Additionally, a major account manager has an average salary of $98,287, which is higher than the $65,213 average annual salary of a relationship account manager.

The top three skills for a relationship account manager include account management, CRM and business development. The most important skills for a major account manager are digital marketing, customer service, and cloud.

Relationship account manager vs major account manager overview

Relationship Account ManagerMajor Account Manager
Yearly salary$65,213$98,287
Hourly rate$31.35$47.25
Growth rate5%5%
Number of jobs149,358164,210
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a relationship account manager do?

Relationship Account Managers help financial service organizations oversee sales and nourish their relationship with the assigned clients. They are assigned to clients depending on the service needs, product needs, industry, and geography. These professionals ensure the products or services perform to expectations by engaging with the assigned clients. They launch other groups' complementary products or services and recommend new services or products. Also, they ensure new accounts generate more sales revenue by contacting new potential clients.

What does a major account manager do?

Major account manager responsibilities include growing strong relationships with customers, liaising with chief business executives and stakeholders, as well as making sales reports. Also, they answer the client's questions and determine new business opportunities between current customers. They also act as a liaison with cross-functional internal teams, which include customer service and product development departments, to enhance the overall customer experience. Additionally, they negotiate contracts and ensure that agreements increase profits. The work may require periodic travel.

Relationship account manager vs major account manager salary

Relationship account managers and major account managers have different pay scales, as shown below.

Relationship Account ManagerMajor Account Manager
Average salary$65,213$98,287
Salary rangeBetween $46,000 And $91,000Between $59,000 And $161,000
Highest paying CityRichmond, CA-
Highest paying stateNew York-
Best paying companyAdobe-
Best paying industryFinance-

Differences between relationship account manager and major account manager education

There are a few differences between a relationship account manager and a major account manager in terms of educational background:

Relationship Account ManagerMajor Account Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Relationship account manager vs major account manager demographics

Here are the differences between relationship account managers' and major account managers' demographics:

Relationship Account ManagerMajor Account Manager
Average age4646
Gender ratioMale, 52.9% Female, 47.1%Male, 71.0% Female, 29.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between relationship account manager and major account manager duties and responsibilities

Relationship account manager example responsibilities.

  • Negotiate all pricing and promotional offerings while managing to yield and ROI goals.
  • Utilize CRM system to manage, facilitate and document projects and tasks in technology planning efforts.
  • Manage a national merchant retail portfolio.
  • Perform cost-benefit and ROI analyses and prepare lead retrieval systems to ensure proper collection and aid management in future implementation decisions.
  • Grow existing customer base by upselling and cross-selling additional products and services, negotiating service agreement renewals, and controlling inventory.

Major account manager example responsibilities.

  • Coach sales team on processes allowing them to work through obstacles and generate new business opportunities within the IDN's manage.
  • Develop strategic competitive financial options, ROI analysis, and productivity comparisons for clients.
  • Represent and sell over 150 leading manufacturers' products to distributors within the channel.
  • Increase POS in core Playskool, license preschool, and boy s pre-cool brands.
  • Train brokers, distributors and units on how to market, promote and prepare Pillsbury products.
  • Leverage the CRM system to develop prospecting and sales strategy that ensures high activity and effective closing ratios.
  • Show more

Relationship account manager vs major account manager skills

Common relationship account manager skills
  • Account Management, 14%
  • CRM, 10%
  • Business Development, 9%
  • Client Relationships, 7%
  • Sales Goal, 4%
  • Client Issues, 4%
Common major account manager skills
  • Digital Marketing, 16%
  • Customer Service, 8%
  • Cloud, 8%
  • Customer Satisfaction, 6%
  • Account Management, 5%
  • CRM, 5%

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