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The differences between relationship account managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a relationship account manager, becoming a marketing account manager takes usually requires 8-10 years. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $65,213 average annual salary of a relationship account manager.
The top three skills for a relationship account manager include account management, CRM and business development. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Relationship Account Manager | Marketing Account Manager | |
| Yearly salary | $65,213 | $67,983 |
| Hourly rate | $31.35 | $32.68 |
| Growth rate | 5% | 10% |
| Number of jobs | 149,358 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
Relationship Account Managers help financial service organizations oversee sales and nourish their relationship with the assigned clients. They are assigned to clients depending on the service needs, product needs, industry, and geography. These professionals ensure the products or services perform to expectations by engaging with the assigned clients. They launch other groups' complementary products or services and recommend new services or products. Also, they ensure new accounts generate more sales revenue by contacting new potential clients.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Relationship account managers and marketing account managers have different pay scales, as shown below.
| Relationship Account Manager | Marketing Account Manager | |
| Average salary | $65,213 | $67,983 |
| Salary range | Between $46,000 And $91,000 | Between $50,000 And $91,000 |
| Highest paying City | Richmond, CA | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | Adobe | American Tower |
| Best paying industry | Finance | Energy |
There are a few differences between a relationship account manager and a marketing account manager in terms of educational background:
| Relationship Account Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between relationship account managers' and marketing account managers' demographics:
| Relationship Account Manager | Marketing Account Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |