Research team member vs marketing consultant

The differences between research team members and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research team member and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $28,204 average annual salary of a research team member.

The top three skills for a research team member include windows, PET and literature reviews. The most important skills for a marketing consultant are customer service, web content, and media sales.

Research team member vs marketing consultant overview

	Research Team Member	Marketing Consultant
Yearly salary	$28,204	$70,593
Hourly rate	$13.56	$33.94
Growth rate	19%	19%
Number of jobs	199,149	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a research team member do?

A research team member performs various tasks to carry out research projects. Although the extent of their responsibilities depends on their designated roles, it typically includes understanding the research project's purpose and requirements, traveling to different locations, gathering and analyzing data, conducting interviews, and documenting procedures through audio records, photos, and videos. Moreover, a research team member must maintain an active communication line with co-members and leaders, all while adhering to the company or team's standards and regulations.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Research team member vs marketing consultant salary

Research team members and marketing consultants have different pay scales, as shown below.

	Research Team Member	Marketing Consultant
Average salary	$28,204	$70,593
Salary range	Between $19,000 And $40,000	Between $44,000 And $112,000
Highest paying City	Union, NJ	Wilmington, DE
Highest paying state	Delaware	Delaware
Best paying company	Meta	Meta
Best paying industry	Technology	Technology

Differences between research team member and marketing consultant education

There are a few differences between a research team member and a marketing consultant in terms of educational background:

	Research Team Member	Marketing Consultant
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Psychology	Business
Most common college	University of Maryland - College Park	University of Georgia

Research team member vs marketing consultant demographics

Here are the differences between research team members' and marketing consultants' demographics:

	Research Team Member	Marketing Consultant
Average age	37	37
Gender ratio	Male, 44.5% Female, 55.5%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between research team member and marketing consultant duties and responsibilities

Research team member example responsibilities.

Attain and practice medical insurance information rapidly and correctly; including main carriers and Medicaid.
Evaluate patients' study eligibility via medical history, obtain informed consent, enroll patients, and achieve enrollment quotas.
Prepare high-purity RNA, DNA, and protein samples for further PCR analysis.
Assist with research design and IRB proposal protocol form, under the direction of Nadia Hasan, Ph.D.
Maintain GIS lab and computers.
Field navigation utilize GPS and compass skills

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Research team member vs marketing consultant skills

Common research team member skills

Windows, 46%
PET, 30%
Literature Reviews, 4%
R, 3%
Data Collection, 3%
Data Analysis, 2%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Research Team Member
Research Team Member vs Marketing Consultant

Updated January 8, 2025

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