Retail marketing manager vs marketing program manager

The differences between retail marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a marketing program manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $62,972 average annual salary of a retail marketing manager.

The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Retail marketing manager vs marketing program manager overview

	Retail Marketing Manager	Marketing Program Manager
Yearly salary	$62,972	$86,807
Hourly rate	$30.27	$41.73
Growth rate	10%	10%
Number of jobs	179,301	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a retail marketing manager do?

A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Retail marketing manager vs marketing program manager salary

Retail marketing managers and marketing program managers have different pay scales, as shown below.

	Retail Marketing Manager	Marketing Program Manager
Average salary	$62,972	$86,807
Salary range	Between $39,000 And $99,000	Between $64,000 And $116,000
Highest paying City	New York, NY	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Google	Meta
Best paying industry	Technology	Transportation

Differences between retail marketing manager and marketing program manager education

There are a few differences between a retail marketing manager and a marketing program manager in terms of educational background:

	Retail Marketing Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Retail marketing manager vs marketing program manager demographics

Here are the differences between retail marketing managers' and marketing program managers' demographics:

	Retail Marketing Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 43.9% Female, 56.1%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between retail marketing manager and marketing program manager duties and responsibilities

Retail marketing manager example responsibilities.

Lead the CRM lifecycle from purchase to service.
Manage store signage program including design, custom options and co-op incentives.
Lead cross-platform rebranding with aesthetic continuity, fresh content and increase video use.
Lead internal recognition of how RMD is complimentary but additive to more traditional functions within CPG manufacturing.
Implement logistics and manufacturing solutions, manage product assortment, pricing and proprietary packaging.
Determine directive pricing strategies, manage budget allocation and assess ROI for every marketing effort.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Retail marketing manager vs marketing program manager skills

Common retail marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Channel Marketing, 7%
PowerPoint, 6%
ROI, 4%
Brand Marketing, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Retail Marketing Manager
Retail Marketing Manager vs Marketing Program Manager

Updated January 8, 2025

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