Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between retail marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Retail Marketing Manager | Product Marketing Manager | |
| Yearly salary | $62,972 | $112,220 |
| Hourly rate | $30.27 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Retail marketing managers and product marketing managers have different pay scales, as shown below.
| Retail Marketing Manager | Product Marketing Manager | |
| Average salary | $62,972 | $112,220 |
| Salary range | Between $39,000 And $99,000 | Between $83,000 And $149,000 |
| Highest paying City | New York, NY | San Bruno, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Credit Karma | |
| Best paying industry | Technology | Technology |
There are a few differences between a retail marketing manager and a product marketing manager in terms of educational background:
| Retail Marketing Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and product marketing managers' demographics:
| Retail Marketing Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |