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The differences between retail marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a retail marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $62,972 average annual salary of a retail marketing manager.
The top three skills for a retail marketing manager include digital marketing, marketing campaigns and channel marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Retail Marketing Manager | Senior Manager Of Marketing | |
| Yearly salary | $62,972 | $118,350 |
| Hourly rate | $30.27 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 179,301 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A retail marketing manager is responsible for monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to the customers. Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Retail marketing managers and senior managers of marketing have different pay scales, as shown below.
| Retail Marketing Manager | Senior Manager Of Marketing | |
| Average salary | $62,972 | $118,350 |
| Salary range | Between $39,000 And $99,000 | Between $92,000 And $151,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Roku | |
| Best paying industry | Technology | Technology |
There are a few differences between a retail marketing manager and a senior manager of marketing in terms of educational background:
| Retail Marketing Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between retail marketing managers' and senior managers of marketing' demographics:
| Retail Marketing Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.9% Female, 56.1% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |