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Retail sales lead vs sales associate

The differences between retail sales leads and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail sales lead has an average salary of $40,781, which is higher than the $32,167 average annual salary of a sales associate.

The top three skills for a retail sales lead include math, sales floor and retail sales. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Retail sales lead vs sales associate overview

Retail Sales LeadSales Associate
Yearly salary$40,781$32,167
Hourly rate$19.61$15.46
Growth rate--
Number of jobs442,994579,849
Job satisfaction--
Most common degreeBachelor's Degree, 42%Bachelor's Degree, 38%
Average age4341
Years of experience6-

What does a retail sales lead do?

Retail sales leads are responsible for the recruitment and training of new sales team members, assisting the management in selling products, and creating sales reports. Some duties and responsibilities of a retail sales lead include customer services such as answering inquiries and complaints, providing assistance and product information, suggesting items and opinions. Such experiences are an advantage for them to be promoted if they perform their tasks effectively and efficiently.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Retail sales lead vs sales associate salary

Retail sales leads and sales associates have different pay scales, as shown below.

Retail Sales LeadSales Associate
Average salary$40,781$32,167
Salary rangeBetween $27,000 And $59,000Between $21,000 And $47,000
Highest paying CityBellevue, NENew York, NY
Highest paying stateRhode IslandNew York
Best paying companyMicrosoftBarclays
Best paying industryProfessionalManufacturing

Differences between retail sales lead and sales associate education

There are a few differences between a retail sales lead and a sales associate in terms of educational background:

Retail Sales LeadSales Associate
Most common degreeBachelor's Degree, 42%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at Delhi-

Retail sales lead vs sales associate demographics

Here are the differences between retail sales leads' and sales associates' demographics:

Retail Sales LeadSales Associate
Average age4341
Gender ratioMale, 46.4% Female, 53.6%Male, 38.4% Female, 61.6%
Race ratioBlack or African American, 8.5% Unknown, 4.6% Hispanic or Latino, 18.0% Asian, 6.8% White, 61.4% American Indian and Alaska Native, 0.7%Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage9%7%

Differences between retail sales lead and sales associate duties and responsibilities

Retail sales lead example responsibilities.

  • Support payroll, company administration, managing of multiple location including schedules and projects.
  • Manage reports for data analysis including monetary reconciliation, payroll, and client tracking.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Train new employees to operate POS systems, activation programs, and communicate with customer service via phone or online methods.
  • Sanitize pet washes, clean store, take stock of pet supply items.
  • Create and execute numerous projects using PowerPoint to help develop a staff phone directory.
  • Show more

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Retail sales lead vs sales associate skills

Common retail sales lead skills
  • Math, 13%
  • Sales Floor, 11%
  • Retail Sales, 11%
  • Cash Handling, 8%
  • Product Knowledge, 7%
  • Customer Service, 6%
Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%