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The differences between retail sales specialists and brand specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $45,756 average annual salary of a retail sales specialist.
The top three skills for a retail sales specialist include retail sales, POS and store management. The most important skills for a brand specialist are powerpoint, CRM, and customer satisfaction.
| Retail Sales Specialist | Brand Specialist | |
| Yearly salary | $45,756 | $57,729 |
| Hourly rate | $22.00 | $27.75 |
| Growth rate | - | 19% |
| Number of jobs | 480,721 | 69,687 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 51% | Bachelor's Degree, 67% |
| Average age | 41 | 37 |
| Years of experience | - | 6 |
A retail sales specialist is responsible for selling goods and services and providing the best customer service for the consumers. Retail sales specialists assist the customers on the floor, directing them to the area of their needs, and recommending them products according to their budget limitations. They also ensure the adequacy of stock levels, remove outdated products, and refill items as necessary. A retail sales specialist also supports in resolving complaints, such as replacing items and processing refunds as necessary.
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Retail sales specialists and brand specialists have different pay scales, as shown below.
| Retail Sales Specialist | Brand Specialist | |
| Average salary | $45,756 | $57,729 |
| Salary range | Between $38,000 And $54,000 | Between $33,000 And $99,000 |
| Highest paying City | Washington, DC | New York, NY |
| Highest paying state | Hawaii | New Jersey |
| Best paying company | Anastasia Beverly Hills | Square |
| Best paying industry | Manufacturing | - |
There are a few differences between a retail sales specialist and a brand specialist in terms of educational background:
| Retail Sales Specialist | Brand Specialist | |
| Most common degree | Bachelor's Degree, 51% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail sales specialists' and brand specialists' demographics:
| Retail Sales Specialist | Brand Specialist | |
| Average age | 41 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 10.2% Unknown, 5.7% Hispanic or Latino, 20.0% Asian, 6.7% White, 56.7% American Indian and Alaska Native, 0.7% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 10% |