Post job

Route sales manager vs sales manager

The differences between route sales managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a route sales manager and a sales manager. Additionally, a sales manager has an average salary of $73,952, which is higher than the $48,830 average annual salary of a route sales manager.

The top three skills for a route sales manager include food service, sales territory and sales route. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Route sales manager vs sales manager overview

Route Sales ManagerSales Manager
Yearly salary$48,830$73,952
Hourly rate$23.48$35.55
Growth rate5%5%
Number of jobs112,342119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 38%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does a route sales manager do?

A route sales manager is responsible for monitoring the performance of the sales staff within their designated areas, ensuring the adherence to sales goals and objectives efficiently, and providing the highest satisfaction to the customers. Route sales managers develop strategic procedures for marketing campaigns, identifying business opportunities to generate more revenue resources, and increase the company's profitability. They also conduct sales training and programs for the staff to maximize productivity and enhance their sales skills. A route sales manager analyzes sales reports and evaluates customers' needs by studying market trends.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Route sales manager vs sales manager salary

Route sales managers and sales managers have different pay scales, as shown below.

Route Sales ManagerSales Manager
Average salary$48,830$73,952
Salary rangeBetween $42,000 And $56,000Between $42,000 And $129,000
Highest paying City-Jersey City, NJ
Highest paying state-New Jersey
Best paying company-Capgemini
Best paying industry--

Differences between route sales manager and sales manager education

There are a few differences between a route sales manager and a sales manager in terms of educational background:

Route Sales ManagerSales Manager
Most common degreeBachelor's Degree, 38%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Route sales manager vs sales manager demographics

Here are the differences between route sales managers' and sales managers' demographics:

Route Sales ManagerSales Manager
Average age4646
Gender ratioMale, 93.7% Female, 6.3%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between route sales manager and sales manager duties and responsibilities

Route sales manager example responsibilities.

  • Prospect and cold-cal commercial locations, building relationships with distributors and manufacturer representatives to leverage internal leads.
  • Maintain medical card and CDL license.
  • Obtain a CDL license and drive a truck with a fifth wheel trailer and maintain that vehicle effectively.
  • Represent a complete line of paper and janitorial supplies to wholesale distributors, service established accounts and develop new business partners.
  • Develop & execute DSD system including tracking and development tools.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Route sales manager vs sales manager skills

Common route sales manager skills
  • Food Service, 46%
  • Sales Territory, 24%
  • Sales Route, 5%
  • Delivery Route, 4%
  • CDL, 4%
  • Ecolab, 2%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

Browse executive management jobs