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Sales administrator vs marketing and sales coordinator

The differences between sales administrators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales administrator, becoming a marketing and sales coordinator takes usually requires 4-6 years. Additionally, a marketing and sales coordinator has an average salary of $45,306, which is higher than the $41,404 average annual salary of a sales administrator.

The top three skills for a sales administrator include customer service, sales support and powerpoint. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Sales administrator vs marketing and sales coordinator overview

Sales AdministratorMarketing And Sales Coordinator
Yearly salary$41,404$45,306
Hourly rate$19.91$21.78
Growth rate5%19%
Number of jobs82,71289,923
Job satisfaction--
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 78%
Average age4637
Years of experience86

What does a sales administrator do?

A sales administrator supports sales representatives to make customer deals. Aside from that, tasks such as answering customer queries, checking stock availability, processing deliveries, sending out invoices, and maintaining records and databases are a sales administrator's duties. Overall, a sales administrator focuses on orders, communicating to customers via telephone or face-to-face, invoicing, targeting sales, and record keeping.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Sales administrator vs marketing and sales coordinator salary

Sales administrators and marketing and sales coordinators have different pay scales, as shown below.

Sales AdministratorMarketing And Sales Coordinator
Average salary$41,404$45,306
Salary rangeBetween $29,000 And $58,000Between $33,000 And $61,000
Highest paying CitySan Francisco, CAAlameda, CA
Highest paying stateCaliforniaDelaware
Best paying companyKLAAIG
Best paying industryTechnologyProfessional

Differences between sales administrator and marketing and sales coordinator education

There are a few differences between a sales administrator and a marketing and sales coordinator in terms of educational background:

Sales AdministratorMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Sales administrator vs marketing and sales coordinator demographics

Here are the differences between sales administrators' and marketing and sales coordinators' demographics:

Sales AdministratorMarketing And Sales Coordinator
Average age4637
Gender ratioMale, 21.0% Female, 79.0%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage7%10%

Differences between sales administrator and marketing and sales coordinator duties and responsibilities

Sales administrator example responsibilities.

  • Manage distributor accounts including inventory management, allocations, and communicating internally with purchasing, logistics, finance and shipping departments.
  • Work with operations to expedite deliveries, or track shipments as requested by customer.
  • Confer with sales, shipping, and warehouse to expedite or trace missing or delay shipments.
  • Publish POS materials and create correspondence to distributors for seasonal promotion items.
  • Design and produce consumer/distributor incentive programs, POS materials and retail display systems.
  • Manage distributor accounts including inventory management, allocations, and communicating internally with purchasing, logistics, finance and shipping departments.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Sales administrator vs marketing and sales coordinator skills

Common sales administrator skills
  • Customer Service, 37%
  • Sales Support, 13%
  • PowerPoint, 5%
  • Data Entry, 5%
  • CRM, 4%
  • Salesforce, 4%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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