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Sales management consultant vs general sales manager

The differences between sales management consultants and general sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales management consultant and a general sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $85,800 average annual salary of a sales management consultant.

The top three skills for a sales management consultant include customer service, sales process and customer satisfaction. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.

Sales management consultant vs general sales manager overview

Sales Management ConsultantGeneral Sales Manager
Yearly salary$85,800$118,744
Hourly rate$41.25$57.09
Growth rate5%5%
Number of jobs235,421196,210
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does a sales management consultant do?

A sales management consultant's job is to help businesses maximize their sales by providing recommendations for improvements in their processes. Your duties and responsibilities may include conducting training for sales representatives on how to utilize technology to increase sales conversions, building and maintaining good relationships with clients, and supervising junior staff. Additionally, you are responsible for managing large accounts, processing customer transactions efficiently and accurately, and creating marketing campaigns. As a sales management consultant, you are also responsible for developing and managing the company's social media presence.

What does a general sales manager do?

General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.

Sales management consultant vs general sales manager salary

Sales management consultants and general sales managers have different pay scales, as shown below.

Sales Management ConsultantGeneral Sales Manager
Average salary$85,800$118,744
Salary rangeBetween $58,000 And $125,000Between $71,000 And $196,000
Highest paying CityLas Vegas, NVWestport, CT
Highest paying stateNevadaMaine
Best paying companyMicrosoftMeta
Best paying industryTechnologyProfessional

Differences between sales management consultant and general sales manager education

There are a few differences between a sales management consultant and a general sales manager in terms of educational background:

Sales Management ConsultantGeneral Sales Manager
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales management consultant vs general sales manager demographics

Here are the differences between sales management consultants' and general sales managers' demographics:

Sales Management ConsultantGeneral Sales Manager
Average age4646
Gender ratioMale, 69.2% Female, 30.8%Male, 85.5% Female, 14.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales management consultant and general sales manager duties and responsibilities

Sales management consultant example responsibilities.

  • Manage all outsource marketing resources for content production, SEO, SEM, social media.
  • Create and manage company's Facebook page as well as integrated the page with the website and other online marketing.
  • Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
  • Build websites, SEM, SEO, social media and customer relationship management software for small business.
  • Experience in the negotiation of yearly contracts with SME's and the development of effective marketing strategies which maximize ROI.
  • Present PowerPoint marketing presentations to customer to help identify marketing needs.
  • Show more

General sales manager example responsibilities.

  • Manage financial bookkeeping for the company using Quickbooks.
  • Manage hotel through complete interior/exterior renovation and flag change to IHG brand.
  • Develop new sales leads for group, LNR corporate, and leisure travel.
  • Manage all LNR and CRN rates in accordance with brand standards and hotel needs.
  • Manage front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Manage all scheduling and payroll functions to maximize sales and productivity while meeting/exceeding company financial goals.
  • Show more

Sales management consultant vs general sales manager skills

Common sales management consultant skills
  • Customer Service, 18%
  • Sales Process, 12%
  • Customer Satisfaction, 10%
  • Project Management, 8%
  • Business Development, 8%
  • PowerPoint, 5%
Common general sales manager skills
  • Customer Service, 15%
  • Dealership, 12%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Sales Process, 4%
  • Sales Training, 3%

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